1,000 TRUE FANS

For those that may not have already seen it, I wanted to share a great article, “1000 True Fans,” written by the co-founding editor of Wired magazine Kevin Kelley.

The major point the author tries to express is that if your business centers around “creation,” then you can successfully turn your passion into your profession with a much smaller audience than you may have thought.

According to the article, you don’t need a huge audience in order to thrive. You only need 1,000 people that LOVE what you do and are willing to pay for it – what he calls “True Fans.”

The author summarizes the concept as follows:

”A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.”

Your True Fans will buy most if not all of what you offer and, in conjunction with lesser fans making more sporadic purchases, create a steady and predictable level of income. Your True Fans will spread the word about you, serve as your ambassadors, and cultivate other fans.

What if you don’t have true fans? You start the process of converting lesser fans to True Fans by connecting with them directly and building authentic relationships. With the tools at your disposal today, cultivating the audience that will allow you to make a living doing what you love is more achievable than ever before.

Set aside a few minutes and read the full article here:

1,000 True Fans

This is also a great video summary of the piece: