Website Redesign, Digital Marketing Tools, & Shopify eCommerce Integration

American Skillet Company manufactures and sells incredibly unique cast iron skillets in the shape of a variety of states across the country. They came to us with an existing website in desperate need of a complete redesign to allow it to showcase their products, utilize advanced digital marketing tools, and integrate with the Shopify eCommerce system.

We developed a brand new mobile friendly website with a user friendly design that enables them to show off stunning photos of their heirloom quality skillets and full-width promotional video, without sacrificing page speed. We moved their entire product line off of the problematic and difficult to manage eCommerce solution they were struggling with, and relaunched it all on the Shopify platform with a customized theme.

Several digital marketing tools were installed and configured to improve their sales process and increase conversions, email outreach, leads capture, offering discount codes, abandoned shopping cart recovery, and more.

The new website includes a Store Finder which utilizes geo-targeting to identify the location of the user and recommends the closest brick and mortar retailer that carries their products. After orders are placed, they seamlessly flow through to their fulfillment center through the integration we provide with ShipStation.

Shopify integration Madison, WI - Enlightened Owl Digital
Shopify integration Madison, WI - Enlightened Owl Digital
Shopify integration Madison, WI - Enlightened Owl Digital
Shopify integration Madison, WI - Enlightened Owl Digital
Shopify integration Madison, WI - Enlightened Owl Digital
shopify website design Madison, WI - Enlightened Owl Digital

Our flagship ecommerce website desperately needed a full blown upgrade that represented our brand with a clean and bright design and allowed for an easy checkout experience with our customers. There were also several digital marketing features we wanted to add to the site to help us connect and engage with our audience.

Before working with Enlightened Owl Digital, I was super stressed out about this massive overhaul and had been frustrated with other agency’s inability to understand our business needs. Enlightened Owl Digital made the whole project clear, simple and actually enjoyable with step by step guidance and keen ecommerce advice. I couldn’t be more happy and impressed and their continued service makes any upgrades, questions, or adjustments so approachable, I could almost cry with joy. Thank you- your partnership in helping our business become its full expression online is invaluable to us!

Alisa Toninato

Owner - American Skillet Company

Shopify web design Madison, WI - Enlightened Owl Digital


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