Enlightened Owl Digital Blog - Austin, TX Web Design

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How to Rock the Kickoff Meeting

All of our client projects begin with a kickoff meeting to ensure we are all on the same page regarding what the project will consist of, the approach, expectations regarding deliverables , and schedule. Now that we have these initial meetings down cold, they go...

USING THE PSYCHOLOGY OF COLOR IN YOUR WEB DESIGN AND ONLINE MARKETING

Mountains of research by behavioral psychologists have shown that we all make judgments much faster than we would ever think we do and that our perceptions are influenced by incredibly subtle nuances we’re often not consciously aware of. Studies are now showing that...

1,000 TRUE FANS

For those that may not have already seen it, I wanted to share a great article, “1000 True Fans,” written by the co-founding editor of Wired magazine Kevin Kelley. The major point the author tries to express is that if your business centers around “creation,” then you...

GOOGLE ANNOUNCES NEW WEBSITE RANKING FACTOR

Google recently announced a new factor they are considering when ranking organic search results that every website owner should pay close attention to since it’s VERY rare that Google tells the public these types of algorithmic details. Here is the official...

3 WAYS TO SCREW UP YOUR WEBSITE’S SHOPPING CART AND CHECKOUT PROCESS

Once it starts being tracked, it can come as a big and very unwelcome surprise to business owners how many potential customers are being lost during the checkout process. In this post we'll look at three incredibly common mistakes business owners make when designing...

THE 5 MINUTE GUIDE TO UNDERSTANDING RE TARGETING

Have you ever visited a website and suddenly started to notice ads for the product or service all over the web? Maybe you were researching hotels for your next vacation and the following morning, when you were reading a movie review or checking the weather on your...

TWO BIG CHANGES IN 2015 FOR BUSINESS USING FACEBOOK

Back in the day, you'd post something on your business's Facebook page and then the people that had Liked your page in the past saw it in their News Feed. It was a pretty simple idea and a very cost-effective way to reach your audience. As time went on and more and...

A 225% INCREASE IN CONVERSIONS BY DOING LESS AND NOT MORE

For most websites, increasing conversion performance isn't terribly challenging if you ask the right questions. The problem is that the right questions are usually the exact OPPOSITE of the ones actually being asked. Usually the first thing that we get asked is...

QUICK TIP – FIXING YOUR UGLY URLs

I’ve got a super quick tip that can help your website rank better in search results, get your links more clicks, and make it look like you’ve got all this technical mumbo-jumbo down cold…and it’s all about making sure your URLs aren’t ugly. We’ve all seen it, but a...

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